The Blog
Notes from the
Notes from the
GMV trenches.
Operator-level insights on TikTok Shop — what's working, what's not, and what's changing.
Creator Strategy June 19, 2026
What Makes a Great TikTok Creator Brief
A weak brief kills conversion before the first frame. Here's the template we use to brief 1,200+ creators.
5 min read
E-commerce June 14, 2026
TikTok Shop Set-Up Checklist: Everything You Need Before Launch
The 14-point checklist we run every brand through before going live. Skip a step and lose your shop.
8 min read
Creator Strategy June 8, 2026
TikTok Creator Burnout Is Real — Here's How to Avoid It
Three creators on our roster hit burnout this quarter. We dug into why — and built a system to prevent it.
6 min read
Paid Strategy June 1, 2026
Spark Ads vs. GMV Max: Which to Run, When, and Why
Most brands pick the wrong format. Here's the actual decision tree we use across $500K+/mo accounts.
7 min read
E-commerce May 25, 2026
Why Most Amazon Brands Fail on TikTok Shop
Five patterns we see in failed Amazon-to-TikTok migrations — and how to avoid them.
9 min read
Live Strategy May 19, 2026
How to Run a Profitable TikTok Live (Without Burning Out)
Live streaming converts 4–8× organic. Here's how to run lives that actually sell, weekly.
10 min read